Article ID Journal Published Year Pages File Type
1013818 Tourism Management Perspectives 2012 6 Pages PDF
Abstract

Building on case studies of four European regions this article discusses and tests the empirical applicability of a common agenda for the development of industrial tourism. It analyses the conditions under which visits to operational firms fit in the strategies of both public and private entities. Relevant factors explaining actors' willingness to cooperate are 1) the characteristics of the visitor flow, 2) co-branding and the image fit and 3) the potential of industrial tourism products. The case studies provide several insights on how to reach consensus on these factors.

► Discusses public-private cooperation in industrial tourism development. ► Analyses case studies of four European regions. ► Provides insight in how to develop a common agenda and how to reach consensus.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Tourism, Leisure and Hospitality Management
Authors
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