Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1014056 | Business Horizons | 2014 | 9 Pages |
Abstract
Although it is well accepted that corporate communication has a direct impact on corporate reputation, little is known about the link between firms’ social media communication strategies and the formation of firms’ reputations in an online environment. This article contributes to this body of knowledge by studying the impact of social media communication strategies on firms’ reputations. The setting for our study is the hotel industry. The results offer insights regarding the challenges of developing online communication strategies that affect corporate reputation.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Paola Barbara Floreddu, Francesca Cabiddu, Roberto Evaristo,