Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1014079 | Business Horizons | 2014 | 7 Pages |
Abstract
The growing influence of social media on financial performance reporting creates opportunities and challenges for both executives and corporate communications teams. This Accounting Matters feature provides background on current business reporting practices (including new SEC regulations) and insights from recent research on communication of financial results. The conclusion discusses future trends and provides recommendations for executives to consider when designing, implementing, and evaluating media and investor relations communication initiatives.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Raquel Meyer Alexander, James K. Gentry,