| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1014147 | Business Horizons | 2013 | 10 Pages |
Abstract
This case study examines Fabio Middlestaedt and his conception, proposal, and implementation of My Chevrolet. The Brazilian automotive market is explored in relation to the American and other global markets, as is General Motors and General Motors Brazil. An appendix outlining the outcome of the case is offered, as are teaching notes for classroom use.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Marcos Hashimoto,