| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1014198 | Business Horizons | 2012 | 5 Pages |
Abstract
This installment of BUSINESS LAW & ETHICS CORNER offers business professionals a selection of five trademark law strategies for more effectively protecting and managing brand names. The legal strategies profiled herein introduce readers to a variety of trademark issues that are often overlooked in the management and protection of brand names, even by sophisticated and savvy business people.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Timothy A. Lemper,