Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1014205 | Business Horizons | 2012 | 16 Pages |
Abstract
Trust is at the heart of a collaborative innovation capability. Without a foundation of trust, collaborative alliances can neither be built nor sustained. Using a two-stage qualitative research method, we discovered that managers understand neither the nature of trust nor the dynamics of trust building. To help alleviate these knowledge gaps, we herein develop a definition of collaborative trust, describe a trust maturity framework, and discuss the competitive power of trust. We conclude by presenting a dynamic systems model that elaborates on the process of building trust to improve collaboration, innovation, and competitive performance.
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Authors
Stanley E. Fawcett, Stephen L. Jones, Amydee M. Fawcett,