| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1014494 | Business Horizons | 2008 | 7 Pages |
Abstract
Entrepreneurs are, by definition, pioneers in that they innovate new products/services, create new processes, open new markets, or organize new industries. Dramatic changes in the global environment suggest that successful entrepreneurs must master three key strategies: (1) develop a clear vision; (2) manage cash creatively, or learn to “bootstrap”; and (3) be able to persuade others to commit to the venture using social skills. This article discusses pioneering strategies and offers guidance on how to implement these.
Related Topics
Social Sciences and Humanities
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Business and International Management
Authors
Candida G. Brush,