| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1014576 | Business Horizons | 2007 | 7 Pages |
Abstract
Corporate generosity is a critical input to business success. Effective generosity is a strategic business decision: it is purposeful, channeled, integrated, and results-oriented. In effectively generous firms, the relationship between social and financial performance is mutually reinforcing, creating a “virtuous circle” that benefits not only the firm but also employees, customers, and the community. Five guidelines will help managers establish and execute effective corporate generosity.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Leonard L. Berry,