Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1014695 | Business Horizons | 2006 | 9 Pages |
Abstract
Samuel Beckett, the peerless Irish playwright, is widely regarded as the epitome of art for art's sake aestheticism. He hated salesmanship of any kind, famously describing it as “mercantile gehenna.” Yet, despite his anti-business reputation, Samuel Beckett is a perfect role model for our paradoxical times. His “fail better” philosophy is very much in keeping with today's creativity-driven, hyper-competitive, warp-speed world of fads, fashions, and here-today-gone-tomorrow consumer crazes. This article argues that, in a world where every organization is customer oriented and every executive is au fait with best textbook practice, Beckett's idiosyncratic esthetic encapsulates several salient secrets of business and branding success.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Stephen Brown,