James Gardner March: Founder of organization theory, decision theorist, and advocate of sensible foolishness

ABSTRACTJames G. March helped to create organization theory and a “behavioral theory of the firm”, and he contributed very important insights about decision making and organizational learning. His articles challenge prevalent assumptions and rely on casual observation rather than systematic empiricism. His influence demonstrates the power of conceptualization and creative logic, and examples that capture the imaginations of listeners and readers.