| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10153190 | International Journal of Research in Marketing | 2018 | 21 Pages |
Abstract
For joint estimation of all regression coefficients and hyperparameters, we employ the publicly available software BayesX, making the proposed approach directly applicable.
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Authors
Daniel Guhl, Bernhard Baumgartner, Thomas Kneib, Winfried J. Steiner,