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Innovation Cloning: The Introduction and Performance of Private Label Innovation Copycats

Article ID Journal Published Year Pages File Type
10153293 Journal of Retailing 2018 16 Pages PDF
Keywords
ImitationRetailingInnovation
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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Innovation Cloning: The Introduction and Performance of Private Label Innovation Copycats
Authors
Anne ter Braak, Barbara Deleersnyder,
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Journal of Retailing
Journal: Journal of Retailing
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