Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1015391 | European Management Journal | 2006 | 10 Pages |
Abstract
According to the resource-based view (RBV) of the firm, strategically relevant resources are the basis for organizational performance. This paper examines the link between seven marketing resources associated with customer orientation and performance. Results suggest that two resources—a customer orientation philosophy and a structure that supports coordination among departments and divisions—are most critical in fostering superior firm performance.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
John Spillan, John Parnell,