Article ID Journal Published Year Pages File Type
10153973 Journal of Business Venturing 2018 22 Pages PDF
Abstract

- Signal flexibility is introduced to explain signal effectiveness across different receivers and environmental contexts.
- Patents are relatively inflexible signals from equity-based exchanges to rewards-based crowdfunding exchanges.
- Media coverage is a flexible signal from equity-based exchanges to rewards-based crowdfunding exchanges.
- Signals and visual cues interact to influence funding judgments
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
Authors
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