Mapping the landscape of strategy tools: A review on strategy tools published in leading journals within the past 25 years

This article taps into the question of the materialized forms of theorizing in strategy: the strategy tools presented in publications over the past 25 years. This study conducts a systematic search and review of 482 published abstracts and 88 full text articles introducing tools to aid strategizing. The contribution of this study builds on the theoretical classification framework and review of strategy tools to illustrate what might be termed the toolbox of strategy from the publications in leading management journals. The review suggests that the landscape of strategy tools is surprisingly traditional and that contemporary developments in strategic thinking have not yet been transformed into usable tools. Furthermore, the study also provides some recommendations for the developers of new strategy tools in terms of topics and methodological considerations.