India @ 2030: The future of the Indian consumer

India is changing both at an economic level and at a deeper level in terms of attitudes, values and behavior of the people. Obviously, there are generational changes as nations evolve but the pace at which it is happening amongst Indian consumers in terms of their attitudes, values and behavior is breathtaking. The major factors which are causing this tectonic shift are changes in demographics, increase in empowerment of certain segments of society, global exposure, improvement in infrastructure and worries about health and sustainability. These changes will be reflected in terms of how identities will evolve – how confident and free do Indians feel in being able to express themselves and hence what will they seek to stimulate their senses. Will technology enable or disable relationships or the very nature of relationships will change? How will Indians deal with creativity – will it be a part of their DNA? And finally, what parameters will define well-being and how willing will the Indian consumer be to pursue it.