Causal recipes for acceptance and refusal of corporate blogs

This study proposes an alternative approach to the study of technology acceptance and refusal behaviors in organizations. Whereas traditional technology acceptance studies focus on structural modeling and the explanation of net effects, this research investigates the different conjunctural causal relations among variables affecting adoption that lead to acceptance or refusal to use corporate blogs in companies for knowledge-sharing purposes. The research includes five conditions-behavioral intention, perceived critical mass, social anxiety, technical support, and managerial support-and uses fuzzy-set qualitative comparative analysis to observe how these conditions affect four different outcomes: presence and absence of knowledge-creation and knowledge-acquisition behaviors, respectively. The results complement prior studies and provide insight on how corporate blog acceptance and refusal processes operate.