Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1016896 | Journal of Business Research | 2016 | 7 Pages |
Abstract
This study uses both the consumption value and framing theories to examine consumers' choices when making risky decisions. This examination uses a framework of “gives” and “gets” to test the consumer's perception of value and then uses a sequential fsQCA to take the mental accounting of a risky decision. The findings indicate that the value equation provides a beneficial conceptualization of safety that can guide managers and policymakers on ways to connect consumers' perceptions of value with mechanisms that create value-based framing.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Anjala S. Krishen, Shaurya Agarwal, Pushkin Kachroo, Robyn L. Raschke,