Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1016984 | Journal of Business Research | 2014 | 9 Pages |
Abstract
Previous research mainly focused on the agency-theoretical explanation of multi-unit franchising (MUF). The aim of this study is to develop a relational governance perspective of MUF by investigating the role of knowledge-based trust and general trust in franchisor's choice between multi-unit and single-unit franchising. Our data from the German franchise sector indicate that knowledge-based trust positively influences and general trust negatively influences the franchisor's tendency towards multi-unit franchising.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Michele Griessmair, Dildar Hussain, Josef Windsperger,