Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1017160 | Journal of Business Research | 2014 | 10 Pages |
Abstract
This paper uses a multi-agent simulation to examine how the initial choice of strategic orientation impacts a firm's long-term performance. The results indicate that when entering a new market, market-pull firms achieve performance levels 4% higher on average than resource-push firms. However, the survival rate of market-pull firms is only 25%, far less than resource-push firms. These findings present firms with a Cornelian dilemma- i.e., strive for survival or maximize performance.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Jean-Philippe Timsit, Annick Castiaux, Yann Truong, Gerard A. Athaide, Richard R. Klink,