Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1017388 | Journal of Business Research | 2013 | 8 Pages |
Abstract
Recognizing digital technology's dislocating impact on home, this paper focuses on an underrepresented consumer, the female head-of-household. This interpretive research study of army men's wives elucidates three issues: the digital home's structure, technology's roles, and women's technology consumption. First, the study introduces the center–periphery model of home. Second, the results go beyond technology's tool role to building a support system. Finally, this study sheds light on the neglected area of women's play with digital technology.
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Authors
Meera Venkatraman,