Article ID Journal Published Year Pages File Type
1017388 Journal of Business Research 2013 8 Pages PDF
Abstract

Recognizing digital technology's dislocating impact on home, this paper focuses on an underrepresented consumer, the female head-of-household. This interpretive research study of army men's wives elucidates three issues: the digital home's structure, technology's roles, and women's technology consumption. First, the study introduces the center–periphery model of home. Second, the results go beyond technology's tool role to building a support system. Finally, this study sheds light on the neglected area of women's play with digital technology.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
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