Article ID Journal Published Year Pages File Type
1017467 Journal of Business Research 2012 8 Pages PDF
Abstract

Corporate practices often affect poor communities in subsistence markets yet these consumers are not always consulted as legitimate stakeholders. Both subsistence communities and firms can benefit from more inclusive and democratic corporate engagement with stakeholders. Toward this end, a deliberative democratic approach to stakeholder engagement is proposed for more equitable exchanges among firms and their stakeholders in subsistence markets. Building participatory spaces can activate marginalized communities to influence constructively the corporate actions that affect their well-being and firms can gain valuable insights for strategic decision making. Four practical methods and applications for improving participation and deliberation are examined and evaluated.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
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