Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1017544 | Journal of Business Research | 2014 | 7 Pages |
Abstract
The experiences of African American expatriates in South Africa are explored to explain how acculturation in circumstances of hyperfiliation influences cross-cultural consumption for the purposes of performing cultural citizenship. The acculturation sub-processes of revision, restoration, and retroversion are analyzed to examine the ways in which social capital is mobilized in citizenship projects. These aspects of expatriate experiences are unpacked, theoretical implications are identified, and managerial implications are discussed.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Tonya Williams Bradford, John F. Sherry Jr.,