Article ID Journal Published Year Pages File Type
1017883 Journal of Business Research 2011 9 Pages PDF
Abstract
Existing export performance models do not explicitly address the role of the importer in achieving economic success. This research explores importer role performance as a mediator between relationship quality and export performance, and uncovers the darker side of cross-border relationships by showing that relationship quality has concomitant opposite effects on export performance. The findings augment the relational paradigm to export performance by the demonstrating the vital importance of the importer role and by discriminating and explaining the positive and negative influences of interfirm relationship quality. The study uses structural equations modeling with data from two random samples of French and Slovene exporters to test hypotheses.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
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