Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1018142 | Journal of Business Research | 2013 | 4 Pages |
Abstract
This paper pinpoints what health marketing exactly covers and to places this nascent field in an integrated perspective. The ongoing evolution of medicine, technologies, health systems and role of various actors leads to a new grid of lecture of the domain. Marketing has been discarded of health since a long time but now becomes one of its best supports. Five original contributions about this field are then introduced.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Dominique Crié, Jean-Charles Chebat,