Article ID Journal Published Year Pages File Type
1018142 Journal of Business Research 2013 4 Pages PDF
Abstract

This paper pinpoints what health marketing exactly covers and to places this nascent field in an integrated perspective. The ongoing evolution of medicine, technologies, health systems and role of various actors leads to a new grid of lecture of the domain. Marketing has been discarded of health since a long time but now becomes one of its best supports. Five original contributions about this field are then introduced.

Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
Preview
Health marketing: Toward an integrative perspective
Authors
, ,