Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1018146 | Journal of Business Research | 2013 | 4 Pages |
Abstract
This study replicates and extends prior research related to human health prevention programs by examining why pet owners comply with therapeutic prescriptions issued by their veterinarian. Empirical data demonstrates that overall, people comply according to physical, but above all, social risk. However, the influence of physical risk depends on the relationships in the pet-owner-veterinarian triad and becomes most effective when trust toward the veterinarian and/or attachment to the pet are high.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Virginie Maille, Jonas Hoffmann,