Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1018215 | Journal of Business Research | 2012 | 9 Pages |
Abstract
This project introduces the method of Systematic Self-Observation (SSO) to business researchers, compares it to other modes of introspection, and illustrates its application in a study of consumers' conceptions of their practical wisdom (or lack thereof) during ongoing purchase events. Qualitative data analysis is combined with hierarchical linear modeling analyses. Results are discussed in terms of how this application extends the SSO method as well as consumer behavior and wisdom theories. Discussion also addresses opportunities for future use of SSO.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
David Glen Mick, Stephen A. Spiller, Anthony J. Baglioni,