| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1018237 | Journal of Business Research | 2012 | 8 Pages |
Abstract
The purpose of this paper is to convey how reflexive introspection can be used to discover new insights from previously recorded ethnographic data. A reflexive introspection of experiences recorded on tape, in fieldwork notebooks, personal journals and in correspondence bares ulterior motives and complicity in escalating consumer desires that suggests a retextualization of the fieldwork experience.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Barbara Olsen,