Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1018279 | Journal of Business Research | 2009 | 10 Pages |
Abstract
This research extends the concept of salesperson customer orientation to Internet marketing by conceptualizing and studying the effects of Web site customer orientation on perceived Web site quality and consumer behavior. This research also adapts the concept of brand/store personality to Internet marketing by investigating the effects of Web site personality on perceived Web site quality and consumer purchase intention. The model is tested on apparel Web sites using data from multiple sources. Implications of managing Web site personality and Web site customer orientation are discussed.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Amit Poddar, Naveen Donthu, Yujie Wei,