| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1018475 | Journal of Business Research | 2011 | 9 Pages |
Abstract
This paper investigates adolescent online shopping and self-efficacy development in the virtual setting. The authors present and test a model of antecedents and mediators to two dimensions of online consumer self-efficacy. Additionally, a discriminant analysis finds that more involved adolescent online shoppers can be differentiated from less involved online shoppers on key variables of interest–shopping motivations, self-efficacies, shopping behaviors, and relative influence in household decision-making.
Related Topics
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Authors
William W. Hill, Sharon E. Beatty,