Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1018635 | Journal of Business Research | 2010 | 10 Pages |
Abstract
This study examines the impact that downsizing of suppliers' sales and support personnel has on business customers' satisfaction. The study investigates what influence cultural differences may have on business customers' evaluations of satisfaction with and loyalty toward downsized suppliers. Survey data collected from 435 purchasing professionals in the United States, France, and The Netherlands provide answers to these research questions. Findings indicate that business customers are not satisfied with downsized suppliers' performance. However the results relating to cultural influence are mixed. This report suggests possibilities for future research efforts in this area.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Jeffrey E. Lewin, Wim Biemans, Wolfgang Ulaga,