Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1018732 | Journal of Business Research | 2009 | 7 Pages |
Abstract
This study proposes and tests an integrative model to examine the relations among service quality, value, image, satisfaction, and loyalty in China. Analysis of survey data from 118 customers of a Chinese mobile communications company reveals that service quality directly influences both perceived value and image perceptions, that value and image influence satisfaction, that corporate image influences value, and that both customer satisfaction and value are significant determinants of loyalty. Thus, value has both a direct and indirect (through satisfaction) impact on customer loyalty. Other variables mediate the impact of both service quality and corporate image on customer loyalty.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Fujun Lai, Mitch Griffin, Barry J. Babin,