| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1018814 | Journal of Business Research | 2008 | 9 Pages |
Abstract
Management fads seem omnipresent. Adoption research that focuses on the uptake of change says little about subsequent abandonment behaviors. In this paper a simulation model is developed that extends adoption and diffusion models to consider abandonment from a dynamic perspective. Analysis of the simulation results leads to the conclusion that incomplete information and bandwagon effects can lead to fad-like behaviors.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Eliot Rich,