Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1019044 | Journal of Business Research | 2007 | 9 Pages |
Abstract
This paper offers an empirical investigation on the use of the Internet to carry out banking transactions in the European Union. The study focuses on variables such as customers' ownership of diverse financial products and services, as well as their perceptions and attitudes towards financial services and the Internet as a financial distribution channel. The results confirm that ownership of diverse financial products and services, attitude towards finances, and trust in the Internet as a channel for financial operations exert significant influence on Europeans' use of the Internet for banking transactions.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Mario Martínez Guerrero, José Manuel Ortega Egea, María Victoria Román González,