Article ID Journal Published Year Pages File Type
1019080 Journal of Business Research 2007 10 Pages PDF
Abstract

Many studies assess the relationality of B2B exchanges by using measures of Macneil's norms. However, creating these measures ignores central aspects of Macneil's work. This article offers a set of scales that more accurately reflect Macneil's interpretation of the role of norms in exchanges.

Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
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Method issues in the measurement of relational norms
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