Article ID Journal Published Year Pages File Type
1019133 Journal of Business Research 2008 8 Pages PDF
Abstract

This study investigates the impact of cultural variables on cross-border vacationing in the Western New York–Southern Ontario region in North America and the Hong Kong–Shenzhen area in Asia. A survey of 635 cross-border vacationers in the two regions indicates that economic, quality, and service variables and the affective pleasure of vacationing in a foreign environment exert effects on vacationers' perceptions, behavior, and satisfaction predicted on the basis of the levels of individualism, uncertainty avoidance, and time orientation prevalent in those border regions.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
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