Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1019139 | Journal of Business Research | 2008 | 11 Pages |
From New York to Paris, Tokyo and Sydney, hip-hop culture is a Diaspora transcending ethnic, linguistic, and geographic boundaries. As Osumare [Osumare H. Beat streets in the global hood: connective marginalities of the hip-hop globe. Journal of American and Comparative Cultures 2001;2(Spring/Summer):171–181.] indicates, “Global hip-hop youth culture has become a phenomenon in the truest sense of the word and has affected nearly every country on the map (171).” We extend our knowledge of the worldwide diffusion of hip-hop culture (Stanley TL. Cool consumption goods fit for hip-hop. Advert Age 2004;75:12 [July 12]) and employ qualitative research methods to address our research questions. Our findings identify commonalities among members of the hip-hop Diaspora and suggest that the core essence of hip-hop is shared by marginalized groups. Our data also illustrate that hip-hop is malleable and is adapted to speak to members of multiple national cultures, and localized socioeconomic and political conditions: hip-hop youth culture is glocalized.