Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1019516 | Journal of Business Venturing | 2010 | 14 Pages |
Abstract
Using a case study of ten SMEs the authors apply a model of human information processing which provides a frame to help understand the entrepreneur’s use of information to identify opportunities. Their model integrates an algorithmic or pattern type of information processing and a heuristic or trial and error type of information processing into a pragmatic frame of the entrepreneur’s opportunity recognition-construction mechanism. This article shows how human information processing can moderate entrepreneurial opportunity identification.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Ivan P. Vaghely, Pierre-André Julien,