Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1019643 | Journal of Business Venturing | 2007 | 21 Pages |
Abstract
This article is a narrative analysis of an entrepreneurship case performed from a post-structuralist feminist perspective. Acknowledging the social construction of reality, gender is conceptualized as performed rather than as an essential quality attached to male and female bodies. The analysis finds that the case reproduces discriminatory gender relations. While using such cases in entrepreneurship training may teach pragmatic lessons, they also teach women that there is no place for them in business. Suggestions for improvement include cases with female protagonists, gender-inclusive language, stories that challenge received entrepreneurship ideas, and the introduction of narrative analysis to enrich students' learning opportunities.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Helene Ahl,