Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1020210 | Journal of Family Business Strategy | 2011 | 9 Pages |
Abstract
The basic premise of this article is that the social capital elements of familiness give family firms greater potential for developing a market orientation through three basic elements: the adoption of a stewardship orientation, the development of specific capacities for knowledge management, and the development of a family based brand identity. The literature on market orientation, resource-based view, stakeholder theory and family firms is used to develop a model of market orientation in family firms. The model incorporates the specific features of familiness that influence the cultural and behavioral foundations of market orientation and mediate the relationship between these foundations and the results for the organization.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
M. Katiuska Cabrera-Suárez, Mª de la Cruz Déniz-Déniz, Josefa D. Martín-Santana,