Article ID Journal Published Year Pages File Type
1020868 Journal of Purchasing and Supply Management 2012 11 Pages PDF
Abstract

In supply chain management, survey research is one of the primary methodologies used by researchers to generate empirical data. Critical to its effectiveness is an acceptable response rate. Recently, concerns have been raised regarding perceived falling response rates. Using data taken from 464 survey-based studies, as drawn from five representative journals that publish survey-based supply chain studies, this study assesses whether these concerns are valid. Furthermore, it assesses whether the various tactics recommended for improving response rates have been successful. The findings indicate that (1) responses rates have been falling (with a significant decrease beginning in 2001); (2) it is difficult to evaluate the effectiveness of the various techniques because of unevenness in reporting of techniques used; and, (3) response rates are significantly influenced by factors such as the number of questions, source of survey population, method of survey delivery, specific respondents targeted, and use of prequalification/pre-notification.

► We analyze trends in declining survey response rates for a 19 year period. ► The decline of response rates and effects of contributing factors are nonlinear. ► Declining response rates are significantly influenced by many factors. ► Recommended survey practices and predicted response rate improvements are identified.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
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