Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1021002 | Journal of Purchasing and Supply Management | 2008 | 10 Pages |
This paper focuses on the construct of supply chain relationship quality (SCRQ) and the influence of SCRQ on cooperative strategy. In this paper, we first conceptualize SCRQ from manufacturer-based perspective using interaction approach. Second, we introduce cooperative strategy as a research construct to reflect the strategies both parties took in the further development of business relationships, and use persistence, frequency, and diversity to represent three features of cooperative strategy. A conceptual model incorporating SCRQ and cooperative strategy is examined with data collected from 311 manufacturing firms in West China. The results indicate that SCRQ can be defined as a construct of communication, cooperation, trust, adaptation, and atmosphere, and SCRQ has a significant positive impact on relationship persistence, relationship frequency, and relationship diversity.