The impact of supply chain relationship quality on cooperative strategy

This paper focuses on the construct of supply chain relationship quality (SCRQ) and the influence of SCRQ on cooperative strategy. In this paper, we first conceptualize SCRQ from manufacturer-based perspective using interaction approach. Second, we introduce cooperative strategy as a research construct to reflect the strategies both parties took in the further development of business relationships, and use persistence, frequency, and diversity to represent three features of cooperative strategy. A conceptual model incorporating SCRQ and cooperative strategy is examined with data collected from 311 manufacturing firms in West China. The results indicate that SCRQ can be defined as a construct of communication, cooperation, trust, adaptation, and atmosphere, and SCRQ has a significant positive impact on relationship persistence, relationship frequency, and relationship diversity.