Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1021406 | Long Range Planning | 2010 | 16 Pages |
Abstract
This study looks at the factors that influence the development of marketing co-operation among cluster-based firms. It examines data from SMEs operating within the salmon farming industry in two different regions: Scotland and Chile. Analyses indicate that informal social networks help explain the observed relationship between geographical proximity and inter-firm marketing co-operation, especially for firms located in peripheral rural communities. A theoretical model is proposed for further research in the field that, until recently, has been traditionally analysed only by economists. Practical implications are suggested for practitioners and policymakers.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Christian Felzensztein, Eli Gimmon, Sara Carter,