International Success of British Companies

British companies have achieved mixed success overseas, even if they are market leaders at home. This paper examines their success by devising a matrix that combines global market share and international revenues in order to identify the industry segments in which British companies are powering ahead overseas. Companies can then try to move up the matrix by increasing the international share of revenues. The key then is to pick those products or services that are more suitable for internationalisation. They can also move along the matrix by increasing their global market share, by adding new countries or by trying to increase the share in existing countries. The authors say that their methodology can also be applied to analysing companies from other nations.