| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1022093 | Technovation | 2011 | 11 Pages |
The purpose of this paper is to investigate whether innovation novelty has an impact on the firms' performance in selected service industries. The principal interest in this paper lies in incorporating two different dimensions of innovation radicalness – market-entry and originality of the innovation – to assess firms' commercialization performance. The results show that to derive more sales from innovation, service firms need to enter the market early (world-first and to some extent, Canada-first) or to introduce new products with high level of novelty. Importance of early-entry (world-first) or novel content in commercialization performance differs by industries.
► Service firms that enter the market early will derive more commercial sales from innovation. ► Service firms that introduce a new product will derive more commercial sales from innovation. ► Strategy leading to commercialization success might be different across service sectors.
