CD music purchase behaviour of P2P users

During the last years music sales had sharply declined. According to the recording industry, one of the reasons for this decline is the development of peer-to-peer (P2P) networks. The main goal of this research was to establish a relationship between consumer attitudes and the P2P music consumption proportion. We identified a set of characteristics of P2P networks that could explain the proportion of P2P music compared to Compact Disc (CD) music and we observed on a sample of 4060 Spanish P2P users the impact each of those characteristics had on the CD-purchasing behaviour of these users. Results show how price, assortment and discovery of the P2P music consumption process were related to higher proportions of P2P music.