| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1022457 | Technovation | 2009 | 7 Pages |
Abstract
An analysis of 147 Valaisan hotels’ monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator—Revenue per Available Room or RevPAR. That is, the RevPAR of hotels was higher after adoption than before and hotels with no web presence showed a negative trend in revenues. Furthermore, revenue growth rates were stronger for hotels with their own website than for hotels with a web presence via regional portals. These patterns suggest that Internet technologies have a positive impact on hotel performance, perhaps via improved marketing and distribution.
Related Topics
Social Sciences and Humanities
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Business and International Management
Authors
Miriam Scaglione, Roland Schegg, Jamie Murphy,