Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10226030 | Information & Management | 2018 | 52 Pages |
Abstract
Consumers abandon their online purchases at an e-commerce website partly due to the lack of information transparency of the website. We identify the antecedents of consumers' perceived information transparency of an e-commerce website and its effects on consumers' online purchase intention. We collected data through a scenario-based survey conducted in a laboratory setting. We found that (1) product transparency, vendor transparency, and transaction transparency significantly influence perceived information transparency; (2) perceived information transparency significantly increases consumers' online purchase intention; and (3) perceived risk partially mediates the effects of perceived information transparency on purchase intention.
Related Topics
Physical Sciences and Engineering
Computer Science
Information Systems
Authors
Liying Zhou, Weiquan Wang, Jingjun (David) Xu, Tao Liu, Jibao Gu,