An integrated innovation process model based on practices of Australian biotechnology firms

An integrated approach to managing the innovation process is attractive for organizations for many reasons. However, there is a relative paucity of models that describe this approach. In this paper, an attempt is made to produce one such model. Based on a multiple case study design involving nine biotechnology companies and one peak industry body from Australia, a conceptual model is proposed that has the linear stage process model as the backbone. The twin mechanisms of market pull and technology push are incorporated within the model, with a set of key organizational constructs (management, communication, structure and control) embedded within these mechanisms. Overall, the results of this study improve our understanding of the innovation process by building a more comprehensive and integrated conceptual model.