Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1023054 | Transportation Research Part E: Logistics and Transportation Review | 2015 | 13 Pages |
Abstract
In designing choice experiments, it is common to present a number of alternatives to a respondent and have them choose the most preferred alternative. However, respondents may ignore one or more alternatives which they deem unacceptable for various reasons. This possibility aligns with the idea of the ‘consideration set’ which influences the choice of an alternative given the choice set of interest. This paper uses an endogenous choice set model to investigate the influence that contextual effects and socioeconomic characteristics play in explaining variations in the choice sets considered by respondents when they reveal their preferences.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
David A. Hensher, Chinh Ho,